Acne Studios debuts in Zurich
Courtesy of www.acnestudios.com
Acne Studios opens its first retail space in Switzerland
On the second floor of the newly renovated Globus department store in Zürich, Acne Studios is introducing its design language to the Swiss audiences for the first time.
Dating back to 1907, Globus is an iconic destination with a rich heritage in the heart of the Swiss capital’s
shopping mile. Most recently, the department store has been undergoing a floor-by-floor transformation.
This September marks the reopening of their second floor that hosts an extensive offering of luxury
womenswear brands and their AW23 collections. Nestled in a prime spot at the floor’s core is Acne Studios, with a retail concept that captures the essence of the brand and its creativity.
Spreading across 40 square meters, the dedicated boutique is clad in signature shades of pink, with
industrial touches and design details that reference Johansson’s latest collections. The hero of the interior architecture is a glass cabinet made in pink anodized metal filled with folded layers of matching fabrics, as imagined by artist and long-time collaborator Max Lamb. Lamb is also the creative mind behind the ‘blob’ seat, an elongated soft structure that breaks into the tonal color story with a shade of punchy Fuchsia.
The flooring reminisces on the trompe-l’œil effects seen both in the AW23 and the SS23 catwalk shows,as it recontextualizes the harsh lines of ceramic tiling with a soft carpeting fabric.
Suggestive in their transparency, the boutique’s glass modules consist of shelving and hanging and show off a selection of key AW23 pieces across ready-to-wear, denim, bags, shoes and accessories.
The new Acne Studios retail space opens in Globus (Schweizergasse 11, 8001 Zürich, Switzerland) on
September 7th.
Read also:
Transported into a fantasy world, New York-based, South Sudanese, model Anok Yai is the face of
the Acne Studios FW23 campaign.
Carlijn Jacobs © for Acne Studios FW23 campaign.
The images were shot by Paris-based photographer and close collaborator of the house Carlijn Jacobs, whose lens uncovers a mystical side of an enchanted landscape. Created by David White, the set design takes direct inspiration from the fantasy forest of Acne Studios FW23 show.
“With this collection I was thinking about the dark winters we have in Sweden, where there are only few hours of daylight. I wanted to capture the beauty of the darkness in both the collection and set. Sweden is the kind of place where the city end abruptly and then the pine forest begins” says
Jonny Johansson, creative director of Acne Studios.
Yai embodies the powerful protagonist of the season – a striking vision in a selection of key looks styled by Léopold Duchemin, with hair by Jawara and bold make-up from Masaé Ito. Elevated versions of DIY techniques are seen through the crinkled and distressed leather pieces, which Anok Yai wears as a sleek matching set with a delicate cut-out top in a leaf print underneath. A total look in neon pink made out of a sheer, gauze-like fabric, takes this narrative even further, with layers of fabric draped across Yai’s frame.
The campaign also features the new Multipocket bag – a distressed, collapsed satchel with ruched details, inspired by vintage camera cases.
The campaign release coincides with the launch of the FW23 collection, which is available in
stores and online worldwide on October 5.
Pack nicotine alternatives
Smoking cessation isn’t a one-and-done thing; being out with friends—especially smokers—might exacerbate your cravings. Instead of giving in and asking for a smoke, tobacco-free alternatives can help tamp down those urges. Nicotine pouches are a great product for a night out. Most nicotine pouches come in cans, which allow users to experience nicotine satisfaction on the go. Another great option is nicotine patches, which have been around for decades as a quitting aid. Brands like Habitrol nicotine patches come with two or three-step programs over eight or twelve weeks, gradually lowering the nicotine dose after some time. all images ©
Read our Summer Issue
See Haute couture from
Dior, Alexis Mabille, Georges Hobeika, Zuhair Murad, Valentino and more
Comments