AERON invites Copenhagen-based artist Leïla Guinnefollau to give her input to the brand's Spring-Summer 2024 presentation; creating an unique installation AERON Abstract Laboratory - which is at the same time inspired by a conversation with the brand’s Founder and Creative director, Eszter Áron - and the result is a magic moment.
The opening of AERON Abstract Laboratory took place yesterday at the Yvonne Koné space in the heart of Copenhagen's fashionable Kongens Nytorv district, as part of Copenhagen Fashion Week.
As a renewed occasion to express its ethos, AERON had for the SS24 season invited Copenhagen-based artist Leïla Guinnefollau to create a special artwork (above). Credit: Priszcilla Varga.
Titled ‘AERON Abstract Laboratory', the installation is inspired by a conversation with the brand’s Founder and Creative director, Eszter Áron. The multi-particle piece captures the utmost essence of creativity's genesis: the naturally carefree and joyfully imaginative play of children. It is creativity in its initial and purest expression, so powerful, that the boundaries between reality and the imagination blend and, moreover, magically expand.
‘AERON Abstract Laboratory' close-up. Credit: Priszcilla Varga.
“Who didn’t create a magic potion of a little bit of this and that as a child, believing in their creative
potential, believing, what they do will create change in the world?” asks the artist in her manifesto.
As a result, a laboratory is erected in the middle of the exhibition space — encapsulating a curation of
nouveau-naive objects: hand-blown glassworks and ceramic figurines, all of which represent fragments of the AERON universe. All interconnected, the pieces are Guinnefollau’s unrestrained interpretation of Eszter Áron’s ambition to create a subdued yet intriguingly elegant world each and every season.
Credit: Priszcilla Varga.
Filled with passion, the installation can also be understood on another level as it has the unique mystical
power to serve as a reminder of one’s creative potential. ‘AERON Abstract Laboratory' is proposing the
adventure of self-investigation, to ask: when was the last time I set my creative imagination free and
experienced my life as a playing child? As Yvonne Koné welcomes Eszter Áron and Leila Guineafolau in her space, this moment marks a trio of united women in genuine support of each other.
‘AERON Abstract Laboratory’ is open until August 11.
August 8—11, Tuesday—Friday
11:00—17:00
Store Strandstræde 3
1255 Copenhagen, Denmark
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