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ASICS invites to join 'Dubai Run with Jessica'


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ASICS ©

Join ASICS at the 'Dubai Run with Jessica'


ASICS, the Japanese sports brand, is inviting the community to join the ‘Dubai Run with Jessica.'

This unique initiative, organised by Paralympian and ASICS Frontrunner Jessica Smith, has been developed to inspire and support individuals looking to start their running journey or enhance their current fitness routines.

A lack of time, limited access to training resources or the absence of an accountability partner are just a few of the reasons that put many off from running. Jessica Smith understands all these challenges as she has experienced them firsthand, when she started her own running journey, just 12 months ago. She has now partnered with ASICS Middle East (@asicsme) to establish an inclusive and supportive running community through the creation of a unique running group on the ASICS Runkeeper app.


By joining Jessica’s personal running community within the ASICS Runkeeper app, runners can keep themselves accountable, inspired, and motivated and access exclusive features:

  • Free audio-guided training plans for your first 5K or 10K, designed to help you reach your running goals.

  • Participation in group events led by Jessica herself and the ASICS Frontrunner team, providing valuable insights, tips, and motivation to enhance your running experience.

  • The ability to easily track your exercise progress, allowing you to monitor your achievements and milestones.

The next in person session with Jessica is taking place on Sunday 12th November at Kite Beach, near SALT. In Addition to the invigorating run/walk sessions, attendees will be treated to complimentary breakfast, coffee, and exciting ASICS giveaways.

To join the ASICS fitness community and be part of the 'Dubai Run with Jessica' community and events, simply download the app and register for the upcoming sessions here https://rk.onelink.me/506683561/a9mre00q.


Headquartered in Kobe, Japan, ASICS is a leading designer, manufacturer and retailer of high-performance athletic footwear, apparel, and accessories. Founded in 1949 by Kihachiro Onitsuka, the company name is derived from the Latin saying Anima Sana in Corpore Sano - “A Sound Mind in a Sound Body”, representing our belief in the power of sport and movement to positively impact the body and mind and help uplift communities.


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