I Honoring its origins: following the unveiling of its debut collections in Abu Dhabi, UAE last November and Geneva pop-up, Charles Zuber opens first retail partner in Switzerland in Lucerne, the brand’s birthplace, in collaboration with famed retailer Embassy.
©Charles Zuber , the brandcelebrates the opening of its very first point of sale in Switzerland, in the city of Lucerne, where the eponymous jeweler was born in 1932. This milestone in the development of the brand's distribution network testifies to the ongoing commitment to honor its roots and history.
From left to right : Mrs Nelly Zuber (Mr Gebi's wife), Mr. Gebi Zuber (Charles Zuber's brother), Mrs Margerite Zuber (Charles Zuber's sister), Vincent Perego (Charles Zuber Co-founder and Managing Partner), Urs Kissling (CEO of Embassy), Florian Brun (Embassy Lucern Shop Manager)
Charles Zuber’s inaugural retail space in Lucerne, Switzerland, on the premises of EMBASSY, one of the city’s leading watch retailers, offers an elegant and refined setting for discovering the brand’s two emblematic collections, PERFOS and POMANDER. Among the exclusive timepieces on display and available for sale: the PERFOS KARL, with its openworked movement and 84 saffron orange baguette-cut sapphires on the bezel, and the PERFOS 36mm "Diamonds", an elegant and sophisticated timepiece whose bezel set with 60 diamonds signals luxury, albeit discreetly. These two ethereal, contrasting creations will now be available to Lucerne residents and visitors alike. Lucerne is known as one of Switzerland’s most postcard-perfect towns, situated right in the heart of the country and often shown reflected in the pristine waters of Lake Lucerne in the foreground, against the majestic snow-dappled backdrop of the Swiss Alps. Yet, beyond its prominent role in the tourism industry, Lucerne is also deeply steeped in Swiss watchmaking tradition and has always been a must-visit destination for watch enthusiast from around the world. Likewise, Embassy is much more than a retailer. The Lucerne institution stands as the guardian of Swiss watchmaking heritage, the very heartbeat of horology, and an essential stop for watch enthusiasts. The name embodies the very essence of Swiss excellence. Embassy Lucerne’s showcases are the temporary home of the most exquisite timepieces, crafted by Switzerland's finest Manufactures. Now, Charles Zuber has found its place there, too.
Vincent Perego, co-founder and managing partner of Charles Zuber, expressed his enthusiasm about this historic opening: “Lucerne was one of the main inspirations for Charles Zuber. Here is where it all began, and we are honored to return to Charles' birthplace with our very first sales point in Switzerland. It is a tribute to his passion for the art of jewelry-making and to the city that shaped his journey.” “We are delighted to welcome Charles Zuber on Swiss soil, here in Lucerne, within Embassy. As pioneers in our domain, we have always sought to showcase the most exceptional brands in the market, and Charles Zuber perfectly embodies the relentless pursuit of watchmaking and jewelry excellence that defines and drives us. I would add that bringing this brand back to its roots in the heart of Lucerne is a great source of pride for us. It speaks to our deep connection with the history and watchmaking heritage of our city, and we are thrilled to contribute to its international renown,» commented Urs Kissling, CEO of Embassy Watches & Jewellery.
The inauguration of the Charles Zuber space in Lucerne marks a significant milestone in the brand's expansion, which has already won the hearts of many watch and jewelry enthusiasts around the world. The new sales point has been open since mid-October 2023.
Born on January 29, 1932, in Kriens, in the canton of Lucerne, Switzerland, Karl Zuber made the art of jewelry his passion starting at a very young age. He had just turned 15 when he began an apprenticeship with Burger, a goldsmith in the city of Lucerne. In his last year, at 17, he entered a competition for a Christmas decoration organized by the city council. The goal was to design the star for the traditional year-end illuminations. Charles’ entry won first prize. As soon as Christmas 1949, Charles Zuber's five-pointed stars rose for the first time, high above the cobbled streets of Lucerne, where they have long since become a hallmark of the holiday season... adding a touch of magic that makes Christmas in Lucerne so special. Inspiring, contemporary and resolutely timeless – the Star of Lucerne now adorns the PERFOS KARL crown. https://www.charleszuber.com/ Charles Zuber is a brand defined by exceptional designs and the beauty of simplicity. Originally renowned for his expertise in gemsetting, Charles Zuber, the legendary Swiss jewelry designer celebrated through the brand bearing his name, built his reputation as the craftsman behind some of the most prestigious brands in High Jewelry and Haute Horlogerie. He possessed an astute aesthetic sensitivity, a deep understanding of materials and gems, and an exceptional mastery of his craft, rooted in the artistry of jewelry and watch creation. Charles Zuber is a Swiss brand based in Geneva, deeply imbued with the spirit of its founder. It is now championed by three passionate investors who have combined their respective talents to revive the legacy of the late master jeweler. With every creation, the team at Charles Zuber applies their knowledge and savoir-faire to produce exceptional pieces that meet the discerning standards of connoisseurs and aficionados of unique refinement. Each creation fuses multiple crafts, resulting in a dazzling work that marries technical prowess, age-old mastery, and contemporary inspiration. Initially, High Jewelry was the cornerstone that built Charles Zuber's reputation. Today, Charles Zuber brings the unpredictable to life, breaking away from traditional codes of luxury with a neo-Swiss approach that exudes exuberance. EMBASSY JEWEL AG https://www.embassy.ch Embassy has five locations in a prime location in Lucerne. Embassy’s multibrand boutique carries a variety of renowned watch brands. Embassy operates exclusive monobrand boutiques. The heart of the Embassy philosophy is passion, the passion to combine perfection with exquisite quality as well as very personalized service and always stay a “tick” ahead. With this mission and fervor, in recent years the company has developed into one of the first addresses in Switzerland when it comes to the beautiful things in life. With more than thirty high-caliber watch and jewelry brands, Embassy has an unrivaled range of exclusive and diverse offerings. The hearts of eighty highly qualified employees beat every day with passion for these masterpieces of mechanics and the sparkling jewels. The success story of Embassy began in the 1970s when Kurt König opened the world’s first independent Cartier boutique in Zurich. Towards the end of the decade, the first shops opened in St. Moritz and Lucerne under the name Embassy. Grendelstrasse 2, 6004 Luzern, Switzerland +41 41 418 20 80 www.embassy.ch
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