I CHARRIOL CELEBRATES ITS 40TH ANNIVERSARY IN ST. TROPEZ
Charriol, the Geneva-based heritage watch and jewelry brand, hosted a 40th anniversary celebration this past weekend in the heart of the French Riviera, the charming seaside port of St. Tropez.
All images Charriol ©
CEO Coralie Charriol welcomed friends of the house during the weekend of the prominent end-of-season sailing regatta, Les Voiles de St. Tropez, stating “You only turn 40 once, and I can think of no better place to celebrate than St. Tropez, the heartland of French joie de vivre, the port that launched a thousand Charriol timepieces, to celebrate four decades of our signature style and cutting-edge design.”
The celebration also marked the official launch of the St Tropez Navigator Collection, an extension of the bestselling St Tropez line that offers a sporty update on the classic Charriol style. Inspired by the multifunctional design of diver watches, the new automatic timepieces add a dash of daring to the Charriol spirit. The collection is Coralie Charriol's first solo debut since she took over as CEO of the brand.
Coralie Charriol, CEO Charriol.
"It's not just an anniversary; it's a look to the future," says Coralie Charriol. "The St.Tropez Navigator collection is an expression of our commitment to innovation while staying true to our legacy of luxury. We couldn't be more excited to share this with our cherished guests and the world.”
Charriol’s international appeal was reflected in the diverse guest list, including newly named brand ambassador Garrett McNamara, the revered surfer who splits time between
Hawaii and Nazaré.
To commemorate the milestone occasion, guests indulged in a full weekend of French Riviera charm, starting with lunch at the iconic beachfront restaurant Le Club 55, followed by an afternoon of yachting amidst the legendary end-of-season sailing regatta that traditionally closes out the town’s high season.
The traditional St. Tropez mini mokes were dressed up in our signature plum for our tastemakers to zip around the seaside harbor. The weekend was capped with a celebratory anniversary dinner, toasted with a Tarte Tropézienne, of course, followed by a late night of dancing at the infamous nightclub "Les Caves du Roi”.
Throughout the weekend, guests experienced the true range of the lifestyle brand, from Charriol perfume and handbags to limited edition beach towels and hoodies. Each visitor was invited to style their favorite Charriol jewelry, along with the newly launched St Tropez Surf watch, 36mm automatic with diver strap. The weekend was an unforgettable celebration of style and joy, friendship, and luxury—the "joie de vivre" that St. Tropez embodies. It’s the epitome of Charriol, where the old meets the new, where style meets adventure, and barefoot luxury takes hold. Since 1983, St-TropezTM watches have met the strict standards of Swiss craftsmanship.
Like all Charriol watches,they are assembled in the brand’s workshops in Switzerland and have been delivered worldwide for nearly 40 years. Each Charriol cable is manufactured in Switzerland from an exclusive alloy of stainless steel and titanium. They undergo hypoallergenic treatment in a tightly controlled 23-step production process—the same process used in medicine.
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