- Oct 4, 2023
- 3 min read

Casablanca debuts at the Official Paris Fashion Week Womenswear Schedule

Casablanca debuts at Women's Official Paris Fashion Week schedule, after its Men's Fall/Winter 2023–24 collection, titled For the Peace

By Nermin A.

Charaf Tajer made it on the official Paris Fashion Week calendar with his brand Casablanca. And as usual, he takes us on a journey to a vibrant and promising country. After Mexico and Syria, we land in West Africa—Nigeria, to be exact.

Tailoring takes central place again and gives the color-filled collection refinement and justification for the brand to be adopted by the official calendar in Paris and to present on Nigeria's national day, October 1. It celebrates the country’s independence from Britain, aptly calling the collection the Day of Victory.

These are clothes to wear on such a day and celebrate. Casablanca invites us to the corners of the world that we don't associate with travel and resorts, but she never fails to showcase that we are essentially all the same and want to lead a good life and let go sometimes.

The contemporary luxury looks feature many references to West African culture. Daywear consisted of double-breasted looks that were mixed with flamboyant evening wear for both menswear and womenswear. The message was clear, with warm colors and bold prints on the outfits. This time, Casablanca suits and uniforms were not decorated with medals; instead, there was a lot of interlocking heart embroidery and beadwork on the shorts, a nod to West Africa’s rich craftmanship and importance of coastal crafts and lifestyle.

All the research helps to demonstrate how the collection is deeply rooted in the style language of Nigeria, and its capital, Lagos, is considered African fashion capital art, while the African fashion industry lacks behind and is challenged by the mass import of secondhand, which has in many African countries led to revolts against this and local produce is favored. Still imported used clothing is frequently blamed for the low level of domestic apparel manufacturing in Africa.

Knitwear is an unavoidable trend for next summer and can be used for night and day, from long dresses to polo shirts and sultry tank tops. The was alluded to in beaded crochet shorts and tops, but also as appliqués and embroidery used to accent hemlines on denim separates.

The Parisian house is today carried in over 300 of the world’s most prestigious stores and boutiques. And with this much enthusiasm, the contemporary luxury house can aptly advocate for some change.

Charaf Tajer

Front row guests

Derek Blasberg, to the right.

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