Dior Names Kpop sensation NewJeans Member Haerin as Brand Ambassador
© Dior
Haerin, a member of NewJeans, was selected as Dior's new brand ambassador highlighting the South Korean girl group's quick rise.
The 16-year-old confirmed recent rumors sparked by her appearance on the digital cover of Vogue Korea's May issue wearing Dior fine jewelry by being the final member of the group to sign a deal with a luxury brand.
#Haerin has been chosen a house ambassador for jewelry, fashion, and beauty by Dior, marking the most recent collaboration between a K-pop artist and a luxury brand.
#NewJeans rose to fame with their debut single 'Attention' last year, which has since surpassed 47 million views on YouTube. The K-pop band's other tracks like 'Ditto' and 'OMG' have landed on Billboard's Hot100 chart.
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