- Oct 9, 2023
- 2 min read

Dior Homme Spring-Summer 2024 campaign with Jimin

We are still dreaming about the amazing Dior Spring-Summer 2024 Show presented last month at the Tuileries gardens in Paris.

Now it is turn to Dior menswear to shine in new campaign SPRING 2024 ADVERTISING CAMPAIGN WITH JIMIN

SPRING 24 ADV CAMPAIGN WITH JIMIN/DIGITAL IMAGES BY ALASDAIR MCLELLAN - Dior Homme

Alternately soft or preppier, knitwear is crafted into twist-neck sweaters or cashmere knits with detachable bandanas. The house's symbols are updated, such the "DIOR" signature, which is used on clumsy pullovers, or the CD diamond, which is changed into a rhombic motif.

KIM JONES REDRAWS THE CONTOURS OF THE MEN'S WARDROBE IN ACCORDANCE WITH THE ARCHETYPES THAT MAKE IT UP FOR THE DIOR SPRING 2024 COLLECTION. JIMIN, A SINGER, DANCER, AND SONGWRITER, WHO IS AN AMBASSADOR AND A FRIEND OF THE HOUSE, HIGHLIGHTED A NEO-IDENTITY AT THE CENTER OF A CAMPAIGN. QUESTIONING THE FUNCTION OF MODERN TAILORING, THE SHOTS REFLECT THIS VIRTUOSO REINVENTION OF CODES BETWEEN GRAPHIC PURITY AND BUCOLIC ROMANTICISM. THE ARCHITECTURAL CONSTRUCTION IS SOFTENED AND FLUIDIFIED IN FAVOR OF COMFORT AND PRACTICALITY.

A TIMELESSNESS THAT CAPTIVATES AND PUNCTUATES HIT THE ROADBACKPACK. AN ODE TO EXCELLENCE, EXPLORING THE MANY FACETS OF THE DIOR SILHOUETTE.

See more from Dior Dior.com.

Maria Grazia Chiuri continues to explore the captivating, plural links between femininity and feminism. Chiuri goes one step further than any other designer. Converging the temporalities of past and present, she focuses on all the rebellious figures who have asserted their independence. For any Dior show by Maria Grazia Chiuri, l would expect a feminist message, but this was definitely Chiuri unfiltered and brave move by Dior as well.

'NOT HER' a massive, immersive work of art by Elena Bellantoni, continues this rejection of all the stereotypes that place women in predetermined categories. The visual display, which covers every wall in the the analog split-flap technology is used in the show's scenography. A series of feminine characters, including

Elena Bellantoni altered the artist's own work (using images from sexist advertisements and

contrasting phrases to answer to the dominating stereotype: "

Notably the music for the Dior Spring/Summer 2024 Show seems to have been inspired by the feminist theme of Austria's Eurovision 2023 entry by Teya & Salena - Who The Hell Is Edgar? This Official Music Video | Eurovision 2023. The song satirises the music industry, where songwriters get just 0.003 cents per stream and where women often struggle to gain the respect of their peers. As they sing: “Zero dot zero zero three, give me two years, and your dinner will be free, gas station champagne is on me.”

We don’t know how much Chiuri loves Teya and Salen. But we do know the injustice described in this song and in Dior's show aims to wake up women and object to the auto subjection to male dominance.

The clothes are almost entirely black or white looks with almost no colour at all in the spring collection. The Mille-fleurs, emblematic of Dior, is transformed into a dark motif, a contrasting floral X-ray. Knitwear plays a tremendous role: Dior proposes many very light, transparent looks, like a metallic sweater that alludes to chainmail.

Celebrities at the Dior show