Beyoncé is just one of many stars that love GEORGES HOBEIKA. The storied Maison creates Couture, Bridal and Ready-to-Wear collection with equal passion and sense for detail that appeal to the contemporary woman and man. When it comes to the idea for the show and show venue GEORGES HOBEIKA is again unparalleled.
By Nermin A.
As the first fashion house to showcase its collection at the temple of Baalbek, in Lebanon, Maison HOBEIKA finds itself in an extraordinary moment as the brand's presents the world its new show that is at the same time an ode to the marvels of the ancient world, heritage, creativity, art and power. All pillars that underpin the Maison HOBEIKA. And even more, "in collaboration between Maison Georges Hobeika and The Ministry of Culture part of the proceeds of this RTW Spring 2024 collection will be donated to The Children’s Cancer Center of Lebanon," show notes state.
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This Phoenician city, with its colossal structures, is one of the finest examples of Imperial Roman architecture at its apogee. The Maison aptly chose this historic site for its latest show after celebrating its show at another important architectural site in Lebanon a few years ago, Tripoli.
This time, the brand's new collection uses the tall, sand-colored tempel walls of Baalbek as the backdrop and ideal stage to display an unparalleled fusion of savoir-faire and celebration of the contemporary woman (and man). George Hobeika presents the modern Roman Empress in many light sandy and pink looks embellished with Swarovski crystals and countless handmade details that perfectly resemble haute couture. The collection features equally well-tailored menswear, adding to the collection a true patrician touch and regality.
Show Notes:
About The RTW Spring 2024 Collection A timely yet timeless image brings its essential femininity to the Maison Georges Hobeika Spring-Summer 2024 Ready-to-Wear collection. The goddess of love and beauty – Aphrodite as she is known in Greek mythology – is the impetus behind a creative ode to romance, grace and emotion. Visual inspiration also comes from perhaps the most famous representation of the goddess in her Roman incarnation, Botticelli’s “Birth of Venus”, with its female figure rising through the waves. Flowing fabrics, intricately draped silhouettes and delicate colour combinations evoke this sense of poetry in a highly creative collection which is also the perfect showcase for the Maison’s trademark lavish embroidery and flair for embellishment. Just as Botticelli’s Venus appears fully formed from the sea, the season’s sensual gowns appear to cling to the body, playing a game of transparency through the delicate layering of sheer pastel mousseline and lace. Touches of shimmering gold and iridescence evoke the glitter of foam on the waves, while gradient hues reflect the notes of the sun and sky on the water. Cascading draping and impeccable “flou” work enhance the body to create a goddess-like silhouette, a paean to feminine strength and the power of love. Attention to detail is equally enamoured, reflecting the visual symbolism of Aphrodite’s realm. Pearls and seashells – representations of purity and elegance – as well as vine leaves, flowers and rushes tell a mythological story through their appearance as prints or textural elements. Accessories themselves play with this theme, featuring a seashell spiral earring with pearl detailing, and a pearl-studded belt closed with a clasp in the shape of the Maison Georges Hobeika orchid. Fabrics include denim, crepe and georgette, with the poetry of an Ancient Greek sunset displayed across printed mousseline in a complex scenery of columns, birds, fish, butterflies, and a host of other natural elements. Bespoke lace swirls into circular shapes featuring images from ancient mythology as well as the Maison’s own icons, while a second design is inspired by the woven texture of antique rattan chairs. A version of this lattice effect is also worked in raffia, adding an extra dimension to a selection of looks. Further texture comes from braided rope detailing and a play of visual contrasts – the trademark rich embroidery that is part of the Georges Hobeika heritage features in all its expected brilliance, but also opts for more surprising matte thread work to create a sense of the unexpected. Likewise, the looks themselves alternate between the ornate and the unadorned, forming a narrative that flits from classical to resolutely contemporary. Walking in flats, this modern-day goddess adopts a determined step, bringing with her a sense of lightness, elegance, and joy. This sense of escapism through beauty is the expression of Maison Georges Hobeika at the peak of its savoir-faire.
Beyoncé chose a GEORGES HOBEIKA Couture gown from the Fall 2023 collection in her recent stage appearence.
The off-the-shoulder dress is made from silk and is embroidered in turquoise silver Swarovski crystals. The see-through dress is hand-embellished with turquoise feathers. This colour is surprisingly not one of key themes for the new Ready-to-wear collection presented earlier today-GEORGES HOBEIKA 2024 Collection titled "A DREAM" where the actress Fan BingBing modeled a dress in the similar turquoise shade.
To add a dramatic impact, the gown was complimented with a custom-made embroidered head-veil. The full look took 310 hours to be complemented with a team of embroiderers, plumassiers and couturiers.
Creating runway for Georges Hobeika and Beyoncé performing in the Maison's couture an achievement unique to the Hobeika brand.
#Beyoncé didn't disappoint when she kicked off her Renaissance world tour in Sweden earlier this year. The star continues to shine opting for different couture looks from luxury brands like #Valentino and #GeorgesHobeika equally stunning as the white Valentino couture look she wore in Germany.
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