Dior Named recently Kpop sensation NewJeans Member Haerin as Brand Ambassador
© Dior
Haerin, a member of NewJeans, was selected as Dior's new brand ambassador highlighting the South Korean girl group's quick rise.
The 16-year-old confirmed recent rumors sparked by her appearance on the digital cover of Vogue Korea's May issue wearing Dior fine jewelry by being the final member of the group to sign a deal with a luxury brand.
#Haerin has been chosen a house ambassador for jewelry, fashion, and beauty by Dior, marking the most recent collaboration between a K-pop artist and a luxury brand.
Now Victoire de Castellane's Rose des Vents jewellery collection is expanding, and Dior is launching an exclusive campaign to celebrate.The images include outstanding female actors and singers from the fields of music and film, like Julia de Nunez and XIN LIU.
The three ambassadors wear exquisite jewelry pieces enhanced with emeralds, malachites, and mother-of-pearl in a setting of brilliant colors that reflect those that gently punctuate the collection: blue, pink, and green.The Rose des Vents Tribales earrings, designed by the artistic director of Dior Joaillerie, stand out as an appeal to self-affirmation.
Reworkings of the legendary Dior Tribales, the designs combine a pastille embellished with a compass rose and a reversible pattern made of ornamental stones or pavé diamonds. They can be worn alone, together, matching or asymmetrical, paired with a stunning multicolored choker or with open rings. Magnified by gems in bewitching shades, these objects of desire leave room for infinite combinations. Pieces suffused with poetry, to be (re)discovered in images.
#NewJeans rose to fame with their debut single 'Attention' last year, which has since surpassed 47 million views on YouTube. The K-pop band's other tracks like 'Ditto' and 'OMG' have landed on Billboard's Hot100 chart.
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