Le Vian hosts famous fashion and high jewellery shows in Las Vegas, this time the storied brand travels to London, partnering with Ernest Jones for an exclusive soiree at the Tower of London 2023 VVIP Event. Discover the unique evening in the video below.
Le Vian ©
Le Vian CEO Eddie LeVian, whose family guarded the Koh-i-Noor diamond in 18th century Persia, at the Tower of London
Le Vian and Ernest Jones host exclusive VVVIP Night at Tower of London with private viewing of the Crown Jewels including the world-famous Koh-i-Noor diamond that the Le Vian family guarded in 1746 and a rare exhibit of the Le Vian Through The Centuries family collection of historical jewels, with the evening culminating in Le Vian's 2024 fine jewellery trend forecast and catwalk fashion show and the first showing in the UK of Le Vian's new High Jewellery collection A bejewelled red carpet evening with a dazzling catwalk show and private exhibition celebrated the Le Vian and Ernest Jones partnership The magnificent Tower of London was the majestic setting for the UK catwalk show of family-owned jewellery house Le Vian, once a guardian of royal jewels in Persia and now favoured jeweller of Hollywood royalty. An imposing fortress, a storied jewellery house and heaps of glittering jewels: Against this fairy-tale backdrop Le Vian and their UK partner Ernest Jones celebrated their longstanding partnership by hosting VVVIP clients, top jewellery collectors and A-list journalists for a truly enchanting evening filled with glamour, steeped in history and brimming with dazzling jewellery.
Guests were treated to a private tour of the Crown Jewels, including the fabled Koh-I-Noor diamond once safeguarded by the Le Vian family in 18th century Persia, and an exclusive exhibition of Le Vian Through The Centuries, the family’s private historical jewel collection dating back to the 16th Century. However, the evening wasn’t over yet – a fireside chat between Eddie LeVian CEO of Le Vian and Helen Gibbs, director of product at Signet Jewelers, parent company of Ernest Jones, explored 7 trending consumer sentiments that have driven the 2024 fine jewellery trend forecast. A glittering catwalk show mirrored the grandeur of the glorious surroundings, showcasing Le Vian’s new collections driven by the 7 pivotal sentiments that inspired their newest pieces.
From the sentiment of Escape evoking the desire to retreat to sunny shores, with sparkling blue gemstones and a nautical theme, to Renewal with brilliant flowers, bees and butterflies in a veritable kaleidoscope of striking colours and Passion with flaming gemstones and heart motifs, Le Vian’s contemporary pieces have been thoughtfully designed, keeping in mind sentiments and passions of the moment. The Anywear Everywear collection focuses on the versatile simplicity of the classic bangle while Brilliance was inspired by the timeless elegance of Italian architecture, and Bold celebrates individuality with both pops of colour and softly flowing gradients. And as a sparkling encore, Distinction featured a kaleidoscope of rare and one-of-a-kind Unicorn gems from dazzling, exotic Watermelon Tourmalines to museum quality Blueberry Tanzanite and brilliant-coloured natural diamonds.
Neil Old, UK managing director of Signet Jewelers UK and Ireland, welcomed the guests and invited everyone to show their support for Young Lives vs Cancer, the company’s charity partner. Eddie Levian, CEO of Le Vian, announced that he would match every donation made to the charity up to £25,000.
Le Vian CEO, Eddie LeVian said: “It was my privilege to welcome our esteemed guests to such a historic setting, to celebrate our deeply valued partnership with Ernest Jones. Our links with the British Crown Jewels and the historic coronation this year meant there was no better place to host our private exhibit and charity catwalk show this year. We are particularly excited to showcase the Le Vian high jewellery Couture Collection, created with a myriad one-of-a-kind unicorn gemstones and diamonds and are bowled over by the fantastic reception they have received both in the UK and US."
Once a guardian of royal jewels in 18th century Persia, Le Vian has transformed itself into a contemporary celebrity jewellery powerhouse catering to the who’s who of music and film. Le Vian has a mission to make the world’s most beautiful and desirable jewellery accessible to every household and the current generation of the Le Vian dynasty is fully committed to realizing this goal. Le Vian is at the forefront of creating the most exquisite natural fancy colour diamond jewels in a kaleidoscope of colours including pink, yellow - and the exclusive Le Vian Chocolate Diamonds®, which have in the last 20 years attracted over 5 million collectors. Le Vian regularly submits its entire manufacturing process to independent audit and verification as a certified member of the Responsible Jewellery Council. Visit levian.com for more information, and see themaking of.
Since opening its doors in 1949, Ernest Jones has established itself as a purveyor of prestige watches and the finest quality diamond jewellery. Curating the best in both craft and class, it provides exceptional edits of gold, silver and diamond jewellery from brands including Le Vian and Vera Wang, alongside luxury watch brands such as Omega, Breitling, Tudor and Cartier, ensuring you'll find the piece that will make every special life moment memorable and help you ‘Celebrate Your Story’.
Ernest Jones is part of Signet Jewelers, the world's largest retailer of diamond jewelry. www.ernestjones.co.uk
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