Life Is an Expression.
LIE SS23 presented in partnership with TRANOÏ at PFW
LIE is a modern women's lifestyle brand with a bold but structural design. Through the combination of bold colors and soft lines, it displays a sensual silhouette, creating a dynamic but romantic collection.
LIE's uniqueness has been acclaimed by domestic and overseas media, buyers, and officials in
the fashion industry. LIE is receiving much love from various customers and media around the
world, after taking part in the Seoul, New York, Paris, and London Fashion Week.
It has also established in 60 department and luxury select stores in the USA, Europe, Hong Kong, Japan, China, and Singapore, etc. including its Cheongdam-dong store.
LIE's 23 SS designer explains, began with Massimo Vitali beautiful photo of a Mediterranean beach. The organic curves and the colors of blue, red, and sand from the panorama photos where nature and humans exist in harmony infused it with powerful energy and inspiration.
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