Oct 3, 20233 min read

Louis Vuitton hosts a traffic-stopping show inside its new building

Louis Vuitton debuts RTW Spring 2024 collection on the Avenue des Champs-Élysées, well suited for this timeless Parisian catwalk.

By Nermin A.

Louis Vuitton takes the opportunity to inaugurate its latest project on the Avenue des Champs-Élysées, right next to its flagship store. The world’s largest luxury brand had partially stopped traffic going towards the city center in order to welcome show guests to this future social hotspot, notably Felix and Zendaya. Excited, thousands of fans gathered behind the security, trying to grab the attention of their favorite stars.

That is how Mondays are during Paris Fashion Week. Nicolas Ghesquière is not shy about inviting guests to a show inside what is still essentially a construction site. He did it before, staging Louis Vuitton shows at the Samaritaine Paris department store and Vuitton’s Place Vendôme flagship store while they were still being renovated.

Yet this time it is an imposant building in every sense, virtually overshadowing the art deco façade of the nearby flagship building. The 103, Champs-Élysées building was originally built for the 1900 Paris Exposition, and prominent guests already lodged here, including Mata Hari (not that she is Ghesquière's inspiration). Once star architect Peter Marino adds his last creative touch to its interiors the famous will return again.

For the spring-summer 2024 show, the dust and raw concrete interior were completely covered with transparent 100% recyclable low-density polyethylene, which came in a luxurious Louis Vuitton-orange color. This did not stop the heat from entering, as some showgoers noted; however, it was not a cooling experience to stand outside either.

Ghesquière presents a very fluid spring collection this time, in contrast to the somehow structured fall ready-to-wear 2023 line, which every show guest was wearing without any symptoms of overheating. This is the ingenuity of his designs; even the fall looks are airy and made to be worn in the new fall climate that we experience in Europe. So for the spring, the particular attention was on light-weight fabrics, which will be not only easy to wear in a hot summer but also practical to pack down for an exciting journey.

There is still a lot of volume, but it is completely unstructured or controlled with the new oversize belt.

The inflated blouses and padded satin jackets come in a variety of colors or sometimes stripes, which give the look a certain edge and a contemporary zebra look, which can be perfectly fit for a safari or an urban stroll. The Louis Vuitton collection is not made for salons but for the great outdoors, and I can imagine Ghesquière's unstructured jackets and taffeta shirtdresses becoming more alive on the go while biking or yachting. Even the new Louis Vuitton stiletto design comfortable for the foot.

A lightweight feeling is emphasized in cocktail looks and the bias-cut. This spring 2024 collection is truly worth presenting and seeing on the Champs-Élysées.

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