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Louis Vuitton opens a new cultural destination in Paris

Celebrating the 160 years of creative exchanges that have taken place in tandem with Louis Vuitton’s innovative evolution, LV DREAM invites visitors to immerse themselves in the Maison’s historic and contemporary artistic collaborations.


LV DREAM EXHIBITION. All photos by Adrien Dirand, Courtesy of Louis Vuitton.



From a digital portrait of Louis Vuitton by artist Cao Fei to iconic travel trunks and custom orders showcasing the Maison’s meticulous expertise in multiple domains, the exhibition traces a pioneering creative journey.



Comprised of nine rooms with many interactive components, this immersive journey revisits the highly original interpretations in constant dialogue with the Maison.



Comprised of nine rooms with many interactive components, this immersive journey revisits the highly original interpretations in constant dialogue with the Maison.



A spacious gift shop offers an exclusive LV DREAM design, along with a selection of small leather goods, accessories and publishing.


LA CHOCOLATERIE

Also overseen by Maxime Frédéric, La Chocolaterie showcases a delightful assortment of chocolates that once again draw inspiration from Louis Vuitton codes and come packaged in emblematic boxes.



MAXIME FRÉDÉRIC AT LOUIS VUITTON

Alongside the exhibition is a café and chocolate shop in collaboration with Pastry Chef of Cheval Blanc Paris, Maxime Frédéric.




LE CAFÉ

Surrounded by tropical plants, Le Café offers a lush respite for visitors with a specially developed selection of fresh pastries that play on the Maison’s motifs.





Enjoy teas:

WHITE TEAS Jasmine beads - China - 4 min €18 Zhen Zhu Cha jasmine pearls are made with a subtle, delicate white tea that infuses to a light colour with soft floral scents. Tea harvested in April with jasmine harvested in July. GREEN TEAS Long Jing grand cru - China - 3 min €16 Grown in an exceptional terroir by descendants of Confucius. The flat, dried green leaves are characteristic of the “Long Jing” style. The light-yellow infusion offers a verdant flavour, a fine hazelnut aroma and a persistent taste. Sencha - Japan - 3 min €14 A hand-harvested organic Nippon tea from the Shizuoka region of Japan. Grown by Moriuchi-san, one of the most venerated tea masters in Japan, in his 200-year-old tea garden. Pure, complex and deep. Genmaicha - Japan - 3 min €13 Sencha green tea of superior quality mixed with roasted organic brown rice. The Sencha is grown by Moriuchi-san: his 200-year-old tea garden in Shizuoka is still family-run. The lush notes of tea mingle harmoniously with the toasted flavours of roasted rice. Matcha Latte - Japan €16 Organic Japanese green tea of superior quality made with precious Tencha very finely ground in a ceramic mill. When beaten with a bamboo whisk, the powder produces a very deep, intense, frothy tea




Located in the heart of Paris, LV DREAM unfolds at a historic building that housed the former La Belle Jardinière. A well-known Parisian department store during the second half of the 19th century.

2, rue du Pont-Neuf Paris 1er – France December 15th, 2022 to November 15th, 2023 Open all week, from 11am to 8pm Closing early at 6 pm on December 24th and 31st

Free admission upon reservation Admission to the Café, Chocolaterie and Gift store is without reservation



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