PLEIN LAND RELIVES AN ENTIRE NIGHT BETWEEN PAST AND FUTURE
With a carousel that spins us into the whirlwind of celebration and provocation, the Plein Festival opens the Spring/Summer 2024 season. The setting, enhanced by an 80s soundtrack, wonderfully captures the aesthetic of the collection. German designer Philipp Plein founded his namesake luxury fashion brand 25 years ago and grew it since into one of the largest and most prestigious independent fashion and luxury brands in the world. To celebrate this the guests at he show were treated by live performances from two American megastars Saweetie and Quavo, who opened the show, dressed in a shiny silver jacket and leather flares.
PHILIPP PLEIN SS 24- All images copyright BFA.
On the 23 September in Milan PHILIPP PLEIN hosts yet another show in its true meaning this time an anniversary edition celebrating his brand's 25 years to the upbeat sounds from the pop hits and underground of the '80s.
Philipp's world is transformed into a celebration in Plein Land with the use of unusual colors, passion, energy, and a desire to enjoy the upcoming 2024 season. The collection features designs for both men and women and is geared toward those who are brave, adventurous, and who like living on the edge.
The Plein Woman is vivid, seductive, and airy. This woman genuinely wants to have fun and looks amazing as the models walked the runway to all our favourite songs from the period, includint top hits like Cyndi Lauper's 'Girls Just Want To Have Fun.' The message is clearly interpreted troughout the collection that features dramatic mini-dresses and distinctive graffiti-iconic prints.
The Plein Man is inspired by the same aesthetics. Dressed in Pop Art-inspired suits, he is featured with bubble graffiti' patterns as an iconic element with pieces enriched with red flame prints. This season, the Philipp Plein Man explores an intertwining of the elegant and the bold.
The catwalk metamorphoses into a skating ring, overtaken by looks inspired by and immersed in the '80s atmosphere. From fashionable Venice Beach scenes to New York subways, from the shadows of skyscrapers all over the world to the most iconic fashion district, MILAN, Plein encompasses the world within the show and collection.
Quavo and Philipp Plein
Saweetie and Philipp Plein. Plein took a bow alongside Saweetie, at the end of the show. She was dressed in a black bikini under a long leather coat with crystal-embellished lapels.
Philipp's love of playing with color is projected into his world and into his maximalist silhouettes, made to enhance and embrace both the masculine and the feminine forms. The new frontier of Philipp Plein's world transports us into a unique experience where Plein unites music, fashion, art, and culture to share the enjoyment of living life at full speed.
Based in Lugano Switzerland and totally self-financed and debt free, the PHILIPP PLEIN Group employs over 700 women and men and it also owns, operates and develops the Billionaire and Plein Sports brands. Distinguished by an unconventional and non-conformist style combined with impeccable craftsmanship, the products of the PHILIPP PLEIN Group are available in prestigious boutiques and department stores across the globe and in over 110 mono-brand stores worldwide including flagships in Milan, Paris, Barcelona, Berlin, Dubai, Los Angeles, Las Vegas, Shanghai and Singapore.
More Celebrities at the Plein Show
Thomaso Cataldi, Valentina Ferrari
Cintia Dicker
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