I BIG BANG TOURBILLON SR_A BY SAMUEL ROSS: FUNCTIONALITY AND EXPRESSION
© Ricardo Guadalupe, Hublot CEO and Sauel Ross, Hublot Ambassador
Art, creativity, design, a never-ending story of renewal. An organic and cyclical process in which Ross, the radically distinct, generational artist, continues to grow his own creations. Like living materials, Dr. Samuel Ross’s creativity and thoughts are constantly shaping, reshaping, improving, imagining and reimagining things. For his next development on the Big Bang Tourbillon SR_A by Samuel Ross, Ross has brought subtle yet insightful details. Precision, clarity and choice are integrated through SR_A’s signature industrial language.
Applying Samuel Ross’s artistic language to Hublot watchmaking is exactly how he envisioned the sculpture that marked the start of his creative collaboration with Hublot in 2020 : encapsulating materials in aerodynamic, simple and striking shapes incorporating imprints of Nature’s sacred geometry to tell 40 years of Hublot history. Building on the perfect hexagonal pattern, Ross knows how to contrast hyper-technical with traditional elements to ensure a perfect fit with Hublot’s Art of Fusion vision. Just as in the sculpture he created for Hublot, Ross takes on the Big Bang tourbillon by playing on transparency with holes in the structure, as well as referencing the origins of Fusion by mixing rubber with manufactured metal. By juxtaposing contrasting materials, he has created a balance between the organic and the industrial, forged through innovation.
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