Maurice Lacroix unveils suitably the new PONTOS S Diver in Dubrovnik - one of the most waterpolo mad cities in the world and also famous for its Wild League
Maurice Lacroix launch of the new PONTOS S Diver watch in Dubrovnik, Croatia.
What a great time in Croatia, where the sea is transparent and turquoise, with a breathtaking preservation of the marine environment! Maurice Lacroix launched the new PONTOS S Diver watch, with the presence of more than 150 guests, clients, friends of the brand and media in Dubrovnik, Croatia on 25 May.
Revisiting the iconic first-generation model designed in 2013, the Jura-based brand has created a divers’ watch incorporating numerous enhancements while still retaining the spirit of the inaugural model.
Maurice Lacroix launch of the new PONTOS S Diver watch in Dubrovnik, Croatia.
During the development phase, the Swiss marque turned to ML Crew member, Lidija Lijić, (below) a world champion freediver who holds the record for staying underwater for 5 minutes and 43 seconds. The Croatian athlete Lidija Lijic was also present during this launch. A very good opportunity for the guests to discuss with her about exploring deep oceans and to learn more about the art of apnea.
In 2013, Maurice Lacroix released its first generation PONTOS S Diver. However, a few years later, the Jura-based brand ceased producing the model in order to focus its attention on making the highly successful #AIKON. Subsequently, the company received numerous requests for the divers’ watch to be reissued. Acceding to these requests, Maurice Lacroix is pleased to unveil a new version of the PONTOS S Diver that incorporates a number of improvements while still retaining the spirit of the inaugural model.
Indeed, while this model is new, it subscribes to the same proven design language and perpetuates the brand’s fondness for urban-inspired styling. Moreover, consistent with other Maurice Lacroix creations, the new #PONTOS S Diver is expertly crafted in the company’s Swiss Manufacture and delivers high perceived value: #MauriceLacroix believes that some things should never change!
Stéphane Waser, Managing Director of Maurice Lacroix remarks, “We are very happy to be here in Dubrovnik, with Lidija Lijić, for the launch of this new PONTOS S Diver. Lidija helped us by testing this model and exploring its full potential underwater. I am always impressed by her determination as well as her insatiable curiosity. She’s afraid of nothing and is constantly surpassing herself. She is a perfect ambassador for our new diving watch”.
Lidija Lijić added “With my education in engineering, I like to understand how things work, and testing the new PONTOS S Diver was a fascinating challenge for me. The watch ideally suited to underwater exploration, but this is also the perfect accompaniment to city life. I am very happy to be part of Maurice Lacroix team because I think we share the same values. The thing I appreciate the most is that they are not only highlighting success but the road to success which is the way more important. Having a partner like that gives you strength specially in the moment of doubt, because this is when you really need someone.”
About the PONTOS S Diver
Housed in a 42mm case and water resistant to 30 ATM, the PONTOS S Diver is available in a choice of stainless steel or, for the first time, bronze. The hour and minute hands are facetted and lined with Super-LumiNova®. Moreover, the minute hand is endued with a coloured border. The hours are denoted with applied indexes and, once again, lined with luminescent treatment. Subtle changes to the original dial design include making the indexes and minute markings crisper and more prominent. Likewise, the date is framed with a raised border, making it stand out from the rest of the dial. Each detail is optimised to deliver peerless readability. A dedicated crown, positioned at 2 o’clock, provides the wearer with the means to adjust the internal rotating bezel. Featuring a count-up scale, the rotating bezel is a useful way of measuring the elapsed time spent underwater. The watch also features a centre seconds hand and a date display at 6 o’clock. A second crown, located at 3 o’clock, adjusts the various indications and can also be used to manually wind the movement. This latest PONTOS S Diver is offered in a number of variants. Steel models come with a choice of black grained or white lacquered dial options. The bronze model, limited to just 500 pieces, is paired with a sumptuous blue grained dial. The aforementioned crown at 2 o’clock is enlivened with a colour-coordinating circlet, ensuring it remains visible when underwater. The automatic ML115 calibre sits at the heart of the PONTOS S Diver, obviating the need for manual winding when worn. The bronze version comes supplied with two straps, one in vintage dark blue leather, incorporating the company’s M-logo, and a second in dark blue rubber embossed with ‘Maurice Lacroix’. For the launch, the steel models are supplied with three colour-coordinating straps: an M-branded fabric strap and two rubber straps incorporating Maurice Lacroix branding, presented in relief. The watch is equipped with the company’s Easy Strap Exchange System, providing a simple, user-friendly means of swapping the strap for an alternative without the need for tools.
Recommended retail price
For steel models: CHF 1'900.-
For bronze model, limited to 500 pieces: CHF 2’530.-
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