From right to left: Denis Flageollet, De Bethune co-founder and Master Watchmaker;Pierre Jacques, De Bethune CEO; Amr AlOtaishan former CEO of REUGE. All images courtesy of De Bethune.
Today, Denis Flageollet and Pierre Jacques, the company’s CEO, jointly shape the brand’s destiny. Undoubtedly De Bethune can take great pride in announcing a majority investment in REUGE, the renowned producer of music automaton. DeBethune and Amr AlOtaishan, representative of the proprietor family and current CEO, confirm the signature of this alliance, under which De Bethune will acquire a majority position in the Reuge manufacture. Together, the two Sainte-Croix-based companies will expand their technical vocabulary, developing synergies to accelerate the renewal of art mechanics. The formal completion of the agreement will take place within the coming weeks.
The last year, REUGE manufacturer of the most precise and luxury mechanical music boxes and music automaton, presented its new limited collections of music automations and sound objects, located at one of the event’s main hubs, the Hotel Beau-Rivage – in a suite overlooking Lake Geneva.
Among 2022 year's novelties was a tribute to racing and progress with speed thanks to the improved aerodynamics, something that REUGE wanted to explore, and the world's oldest maker of
music automations has crafted its own chassis for this exclusive collection.
“The Racing Symphony” limited music automations by REUGE reinterpret the melodies of some of the greatest action songs in a mid-engine sports car of the Brand’s own design. To create a piece of fantasy where Swiss tradition and car racing melt with musical symphonies creates a surprise - which can bring joy to anyone listening and not only car and movement entusiasts. For the highest hearing experience, the musical movement stands on columns fitted to a wooden resonance box underneath. Serving beyond its main purpose of amplifying the organic sound, REUGE will undoubtedly bring a new dimension of creativity and melody to the highly avant-garde De Bethune brand. Recent collaborations with REUGE and independent watchmaker include MB&F. Relationship between De Bethune and REUGE to expand technical vocabulary and savoir faire of the two Sainte-Croix-based masters of mechanical artistry.
De Bethune is an independent Swiss watch manufacturer located in L'Auberson. Up there, in the pastures of the Swiss Jura mountains, nearly 50 people–the watchmakers, engineers, designers, micro-mechanics, polishers and decorators following the lead and impetus of Denis Flageollet, founder of the brand and Master Watchmaker–focus on the research and development and realization of technical and aesthetic innovations in the spirit of the great master watchmakers of the 18th century. Tourbillons, perpetual calendars, chronometers, deadbeat seconds,spherical moons, bridges, wheels, anchors, balance wheels, pinions, balance springs and screws, but also the cases,dials, floating lugs, hands... Each component is thought-out and manufactured one by one, with particular attention given to even the smallest detail, including the decoration with the famous ‘Côtes De Bethune’ and microlight engraving that have become hallmarks.
In December the watchmaker launched its lates model DB27 TITAN HAWK JPS
De Bethune designs, develops and manufactures all of its timepieces in-house. Since its foundation, De Bethune has developed no fewer than 30 calibers, unveiled some thirty world premieres, registered numerous patents, and produced 150 one-offs for the most discerning collectors. All over the world, De Bethune timepieces have won the highest distinctions, including the Aiguille d’Or of the Grand Prix d’Horlogerie de Genève for the Watch of the Year. Today, Denis Flageollet and Pierre Jacques, the company’s CEO, jointly shape the brand’s destiny. A pure style, taut lines and slim cases are part of the inimitable signature of De Bethune's bold creations.
With more than 155 years of expertise, REUGE manufactures pieces that are technically, acoustically, andaesthetically superlative. Combining the motion of an automaton with anexquisite sonority offers an unparalleledexperience of the senses. Forward-thinking and innovation define REUGE just as much as its respect for traditionalcraftsmanship. The Brand relentlessly seeks new materials, original themes and groundbreaking acoustics, makingway for the contemporary music boxes of the 21st century.
De Bethune is an independent Swiss watch manufacturer located in L'Auberson. Up there, in the pastures of the Swiss Jura mountains, nearly 50 people–the watchmakers, engineers, designers, micro-mechanics, polishers and decorators following the lead and impetus of Denis Flageollet, founder of the brand and Master Watchmaker–focus on the research and development and realization of technical and aesthetic innovations in the spirit of the great master watchmakers of the 18th century. Tourbillons, perpetual calendars, chronometers, deadbeat seconds,spherical moons, bridges, wheels, anchors, balance wheels, pinions, balance springs and screws, but also the cases,dials, floating lugs, hands... Each component is thought-out and manufactured one by one, with particular attention given to even the smallest detail, including the decoration with the famous ‘Côtes De Bethune’ and microlight engraving that have become hallmarks. De Bethune designs, develops and manufactures all of its timepieces in-house. Since its foundation, De Bethune has developed no fewer than 30 calibers, unveiled some thirty world premieres, registered numerous patents, and produced 150 one-offs for the most discerning collectors. All over the world, De Bethune timepieces have won the highest distinctions, including the Aiguille d’Or of the Grand Prix d’Horlogerie de Genève for the Watch of the Year.
Combining the motion of an automaton with an exquisite sonority offers an unparalleled experience of the senses. Forward-thinking and innovation define REUGE just as much as its respect for traditional craftsmanship. The Brand relentlessly seeks new materials, original themes and groundbreaking acoustics, making way for the contemporary music boxes of the 21st century. REUGE’s ability to transform inanimate metal into emotion continues to enthrall those who seek a true work of art, reaching beyond fleeting trends.
By Nermin Ahmet
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