The Italian Sea Group has formed alliances with well-known Italian luxury brands, including its most recent collaboration with Giorgio Armani, confirming its strategic positioning.
Admiral 72 by Giorgio Armani exterior detail. All images courtesy of The Italian Sea Group
On the evening of Saturday, February 11, the Italian Sea Group and Giorgio Armani revealed the 72-meter Admiral megayacht at a special private event held at the Marina di Carrara Headquarters. The project, launched in 2020 and developed by Giorgio Armani and his team in collaboration with the Admiral Style Centre, interprets and blends the DNA of the two brands to create a one-of-a-kind, avant-garde megayacht, the result of an encounter between the most exquisite aspects of the nautical and fashion worlds.
The exterior lines and the opulent interiors of this yacht, the first of two that Giorgio Armani designed completely, are instantly recognizable as examples of his unmistakable style. The designer redefines the very essence of the high-end megayacht idea in a radical yet elegant manner, based on the principles of simplicity and sophistication. Timeless minimalism has always been a part of the designer's creative philosophy.
“This megayacht, the result of an exciting partnership of which I am extremely proud, is further confirmation of our way of being able to realize unique projects with Made in Italy brands of excellence that share our values”, comments Giovanni Costantino, Founder & CEO of The Italian Sea Group.
The Armani/Casa interiors amplify Giorgio Armani's aesthetic philosophy, offering discreet, refined luxury and subdued tones. The décor is bold yet relaxed; the overall harmony is provided by a combination of elements that are skilfully combined into a space that is unquestionably exclusive and one of its kind. The apparent minimalism finds its counterpoint in the use of exquisite, refined materials, fine hand-crafted finishes, and a masterful mix of soft or vibrant colours. Giovanni Costantino, Founder & CEO of The Italian Sea Group said, “Giorgio Armani is synonymous with timeless elegance and sophistication, and his stylistic vision has also increased our stylistic sensitivity. This new yacht is projected to be positioned as a stylistic benchmark, also given the countless comments and regards we’ve received from various industry players. This therefore confirms our business model, which aims to customise every detail in order to make each of our works absolutely unique, in line with the vision and desire of each owner".
"The sea and design are two of my greatest passions. With this new collaboration, I have extended my idea of furnishing and decor to the nautical world, in which – just as in fashion – aesthetics and functionality come together in a natural and elegant style. This highly stimulating project has allowed me to create customised spaces with Armani/Casa – like made-to-measure clothing – with the same craftsmanship applied to the choice of materials, details and production", says Giorgio Armani, Chairman and CEO of the Armani Group.
Armani/Casa is a world leader in the luxury furniture and furnishing sector since more than two decades. Since 2004, the Armani/Casa Interior Design Studio has been providing comprehensive interior design services to private clients and real estate companies, from the conceptual phase under the artistic direction of Giorgio Armani, through to construction management. Projects have been carried out in cities such as Miami, London, Beijing, Tel Aviv, Manila, Mumbai and Istanbul, with the constant goal of creating a culture of uniqueness and excellence. With 40 points of sale in total, Armani/Casa is present in 29 countries worldwide.
Expected delivered in early 2024
Admiral, the benchmark brand of The Italian Sea Group, a company active in the design and construction of megayachts, is renowned and esteemed for its elegance, classic style and prestige. Founded in 1966 and acquired by The Italian Sea Group in 2011, Admiral has launched 148 yachts over its history.
The Italian Sea Group is a global luxury yacht operator, listed on Euronext Milan ("EXM") and active in the construction and refitting of motoryachts and sailing yachts up to 140 metres. Headed by Italian entrepreneur Giovanni Costantino, the company operates in the market with the brands Admiral, renowned for its prestigious and elegant yachts; Tecnomar, known for its sportiness, avant- garde design and high performance; Perini Navi, esteemed for its excellence in the design and construction of large sailing yachts; and Picchiotti, a historic Italian nautical brand with classic, elegant lines. Finally, its business unit NCA Refit manages the repair and refitting services with a focus on yachts over 60 metres.
Admiral 72 by Giorgio Armani exterior
Confirming its strategic positioning, The Italian Sea Group has developed partnerships with renowned Italian luxury brands: Giorgio Armani, for the creation of a series of yachts bearing his signature, expressing the fusion of two Italian style greats from the fashion and nautical worlds; and Automobili Lamborghini, for the design and creation of the "Tecnomar for Lamborghini 63", a limited-edition of motoryachts with extraordinary performance and quality beyond all limits. According to the Global Order Book 2023, an international ranking compiled by Boat International, The Italian Sea Group is the leading Italian producer of superyachts over 50 metres.
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